From political messages to sneezing pandas, we have all witnessed how quickly a YouTube video can go viral and reach millions of targeted viewers. Although traditional advertising companies have tried to crack the code to creating viral videos, these efforts have tended to fall short due to the inability of these agencies to understand the nature of modern marketing. Instead, it is generally smaller businesses or nonprofits with a sincere message that have proven to be successful at YouTube advertising.

In a society in which consumers are increasingly blind to traditional advertising, new concepts such as YouTube marketing and viral videos are managing to do what many forms of marketing can't: move a consumer to action. What sets interactive forms of marketing such as viral videos apart from traditional marketing is that their impact and distribution is decided entirely by consumers themselves. While traditional commercials are forced upon viewers regardless of their interest in the product or services being advertised, it is the public that decides which videos go viral and which do not. Whether it is a clever YouTube marketing ploy, an exciting new tech gadget or a heart rendering nonprofit message, every single person who decides to watch the video or distribute it to their friends makes a conscious decision to become involved in the message.

Hyper Text Markup Language, or HTML, is an image and text formatting language used by web developers to format web pages. HTML has been around since the early 1990’s and has been reformatted several times since its inception. HTML 5 is the fifth major revision to the HTML coding, and the first draft of HTML 5 was published in January 2008. Since then, developers have made numerous changes to the coding.

With support from all of the major internet browsers (including Google Chrome, Mozilla Firefox, Apple’s Safari, Opera and limited support from Microsoft Internet Explorer,) HTML 5 is well on its way to becoming the standard in web development. Since the coding for HTML 5 differs from previous versions, these differences must be recognized and understood to excel in website development using HMTL 5.

It seems that these are the glory days for SEO writing. We see so much in terms of bad content on the internet and it is all due to writers and web masters trying to find the right mix of keywords and content. There are so many varying opinions as well.

Some web masters feel that the more keywords the better. Then there are others who feel that sometimes less is more. The latter may be more correct.