Blog entries

Why User-Generated Content Is More Important Than You Think

Fincel Design — Tue, 07 Feb 2012 19:33:00 +0100

A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; thRead More...

How to Create Marketing Offers That Don't Fall Flat

Fincel Design — Tue, 07 Feb 2012 14:16:00 +0100

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nuRead More...

Building a Technical SEO Process

Fincel Design — Mon, 06 Feb 2012 21:01:00 +0100

Posted by Stephanie Chang

One of the biggest challenges many of my clients face is building the right SEO processes in place, so that any problems are quickly accounted for before they lead to bigger issues. Below are three things you should consider when trying to create a more streamlined process for making sure the technical foundation of the site is solid. Though none are considered "quick" or necessarily easy wins and can initially take a significant amount of timeRead More...

The Simple Template for a Thorough Content Style Guide

Fincel Design — Mon, 06 Feb 2012 17:10:00 +0100

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due Read More...

Why You Need Social Media Followers Who Won't Ever Buy

Fincel Design — Mon, 06 Feb 2012 14:00:00 +0100

Which is better? 50 qualified social media followers, or 1,000 followers, many of whom will never buy from you? The answer may surprise you.

In social media, reachRead More...

Find Your Site's Biggest Technical Flaws in 60 Minutes

Fincel Design — Sun, 05 Feb 2012 21:14:00 +0100

Posted by Dave Sottimano

I've deliberately put myself in some hot water to demonstrate how I would do a technical SEO site audit in 1 hour to look for quick fixes, (and I've actually timed myself just to make it harder). For the pros out there, here's a look into a fellow SEO 's workflow; for the aspiring, here's a base set of checks you can do quickly.

I've got some lovely volunteers who have kindly allowed me to audit their sites to show you what can beRead More...

How to Build an Advanced Keyword Analysis Report in Excel

Fincel Design — Sat, 04 Feb 2012 08:04:00 +0100

Posted by Dan Peskin

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review. With keyword metrics coming from allRead More...

25 Things You Could Buy With a Super Bowl Ad Budget

Fincel Design — Fri, 03 Feb 2012 20:30:00 +0100

A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million. Can you imagine what you as a marketer could do for yourRead More...

How the Third Wave of Media Is Transforming Marketing Content

Fincel Design — Fri, 03 Feb 2012 17:15:00 +0100

As a society, how we watch, read, and consume information is fundamentally changing. News, information, and entertainment will never go back to "the way it was," and this chaRead More...

How to Tackle Your 5 Toughest Email Marketing Challenges

Fincel Design — Fri, 03 Feb 2012 14:00:00 +0100

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report, MarketRead More...

The Hidden Factors in Accomplishing Your Online Marketing Goals - Whiteboard Friday

Fincel Design — Thu, 02 Feb 2012 20:42:00 +0100

Posted by randfish

In this week's Whiteboard Friday, we go underneath the surface and bring to light some hidden factors in online marketing. These often overlooked details can have a huge impact in helping us accomplish our goals as online marketers. Please enjoy and don't forget to leave your comments below.

Please note that we shot this week's Whiteboard Friday on a brand new video camera and we still need to work out a few kinks. I apologize for the sligRead More...

7 Examples of Brands That Pop on Pinterest

Fincel Design — Thu, 02 Feb 2012 19:34:00 +0100

I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the FRead More...

27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data]

Fincel Design — Thu, 02 Feb 2012 17:10:00 +0100

Did you hear? You probably heard...just about everywhere. Facebook filed their S-1 yesterday, and is charging full steam ahead to their much anticipated IPO. Many of us have been Read More...

6 Different Emails Every Marketer Should Consider Sending

Fincel Design — Thu, 02 Feb 2012 14:00:00 +0100

Whether you're just starting out with email marketing or you already have some experience sending marketing emails, you've probably wondered about the types of email commRead More...

Are Your Titles Irresistibly Click Worthy Viral?!

Fincel Design — Thu, 02 Feb 2012 13:01:00 +0100

Posted by evolvingSEO
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
The 80/20 Value of Titles
Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the impRead More...

The 10 Golden Rules to Attracting Authority Links

Fincel Design — Wed, 01 Feb 2012 21:08:00 +0100

Posted by neilpatel
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog. Back in 2009 Page Level Link Metrics and Domain Level Authority Features accounted fRead More...

What in the Heck Is Going on With Privacy at Google

Fincel Design — Wed, 01 Feb 2012 21:03:00 +0100

The web has lit up about Google's updated privacy policy, and (shockingly) not all the feedback is super positive. Privacy on the internet has been a hot topic these days, especially consideriRead More...

How to Distinguish Between PPC Pros and PPC Posers

Fincel Design — Wed, 01 Feb 2012 17:30:00 +0100

Hiring a paid search manager is easy. Hiring a greatpaid search manager is not. First, let's briefly review this specialty. Paid search managers, of which I am one, are notorious for living in theRead More...

How to Align Sales and Marketing for Results (Not Just Harmony)

Fincel Design — Wed, 01 Feb 2012 14:00:00 +0100

SMarketing is the alignment and connection between sales and marketing. Since Sales and Marketing work closely together in most organizations, it’s Read More...

Find New Keywords: Simplifying Keyword Research

Fincel Design — Wed, 01 Feb 2012 13:12:00 +0100

Posted by Karen Semyan

In December, we rolled out branded keyword rules and metrics to campaigns to help you segment your branded traffic. Now, we’re excited to introduce a companion feature to make your keyword research easier: Find New Keywords. With this feature, you can view keywords sending you organic search traffic, filter on your brand rules, and determine if you want to track them in your campaign.
First, the basics.
You’ll discover the Find New Keywords feaRead More...