Blog entries

The Effects of YouTube Marketing and Viral Videos

Kevin Fincel — Wed, 16 Jun 2010 13:25:53 +0100

From political messages to sneezing pandas, we have all witnessed how quickly a YouTube video can go viral and reach millions of targeted viewers. Although traditional advertising companies have tried to crack the code to creating viral videos, these efforts have tended to fall short due to the inability of these agencies to understand the nature of modern marketing. Instead, it is generally smaller businesses or nonprofits with a sincere message that have proven to be successRead More...

Getting Ready for HTML 5

Kevin Fincel — Wed, 02 Jun 2010 05:00:00 +0100

Hyper Text Markup Language, or HTML, is an image and text formatting language used by web developers to format web pages. HTML has been around since the early 1990’s and has been reformatted several times since its inception. HTML 5 is the fifth major revision to the HTML coding, and the first draft of HTML 5 was published in January 2008. Since then, developers have made numerous changes to the coding.

With support from all of the major internet browsers (includiRead More...

Finding The Right Mix

Kevin Fincel — Fri, 28 May 2010 17:47:13 +0100

It seems that these are the glory days for SEO writing. We see so much in terms of bad content on the internet and it is all due to writers and web masters trying to find the right mix of keywords and content. There are so many varying opinions as well.

Some web masters feel that the more keywords the better. Then there are others who feel that sometimes less is more. The latter may be more correct.

Google sees a lot of keywords in an article as spamming, aRead More...

Website Evolution - The CMS Breakdown

Kevin Fincel — Mon, 24 May 2010 05:00:00 +0100

Depending on who you are, we live in an evolving world. Technological evolution occurs at astonishing speeds, especially when it comes to the internet. The technology which allows us to interact with the web is no exception. We are going to take you back in time and explain how website's were made in the past. Then we'll tell you why the "Content Management System" has made it's way to be the most used web development tool today.

The HistoryRead More...

Who is winning this social media battle?

Kevin Fincel — Wed, 12 May 2010 05:00:00 +0100

And the Award goes to … Blogger!

Social media sites have been around for sometime now and have gained huge popularity amongst most internet browsers especially the younger generation who just can’t seem to get away from it. The number of social media sites has been increasing day by day. However some of the top sites have a staggering number of visitors and are popular for various reasons. The popular media sites are a combination of blogging platformsRead More...

Digital Marketing Breakdown 2009

Kevin Fincel — Tue, 20 Apr 2010 05:00:00 +0100

Digital marketing is progressing faster than ever with the introduction of Web 2.0. During the recent U.S. presidential elections, the internet played a key factor in deciding the eventual outcome.

The interface between the internet and huge text messaging market is improving with websites like Twitter and Facebook. In the coming years, the number of online users will continue to increase. During this time, companies will focus more resources toward reaching web customeRead More...

How the Web is changing and why Web 2.0 is the new kid on the block.

Kevin Fincel — Fri, 02 Apr 2010 05:00:00 +0100

Web 2.0 is a term used to describe the new trends in web design and communication. The original web design contained largely static data. Websites contained information that people usually stumbled upon and read. There were hardly any interactive features to Web 1.0. Web 2.0 is an ever changing system. The user interaction features are very high, and in some cases entire programs and platforms are located right on a website. Many web technology experts believe that the currentRead More...

Website Presentation

Kevin Fincel — Fri, 19 Mar 2010 05:00:00 +0100

Users express what’s important on website's. “Poor visual presentation” was given, in a recent poll by Webcopyplus, as the number one reason that 24% of people on the web leave websites. This compares with a similar poll in 2007 in which only 6.6% gave “poor visual presentation” as the number one reason they left a website. Thus, in only two years, there was a 267% reported increase in this issue.

More web users are aware of the effectivenRead More...

Traffic Building with Drive

Kevin Fincel — Tue, 02 Mar 2010 06:00:00 +0100

The very best way to build traffic to your website is to give it zing. Just add a little extra something, give it some DRIVE. What are the easiest and best ways to generate traffic to your site?

Make sure that search engines like Yahoo or Google love it. The first step to making this love affair between your website and the popular search engines is great SEO, (search engine optimization), text. Make sure that the page titles and the content are descriptive. The tRead More...

Clicking Through The Confusion

Kevin Fincel — Fri, 19 Feb 2010 06:00:00 +0100

Business owners everywhere are finding that they need to get their businesses online if they wish to be competitive in today’s thriving internet markets. It seems that a website which only gives the contact information for the business and what products or services they sell is not good enough anymore.

Businesses need online store fronts to keep up. This need can lead to much confusion as there are many web hosting services out there vying for business. PerRead More...

Why bother marketing if you aren't remarkable?

Kevin Fincel — Wed, 03 Feb 2010 06:00:00 +0100

There's a ton of junk floating around on the net and sifting through it all takes up way too much time and energy. So how do you turn your marketing online into the cream that rises to the top? Be remarkable. Either in product or service or in any way possible. There was a shoe company that got tons of free publicity not because their shoes were remarkable, but because their customer service was second to none. Zappo's publicity tour brought tons of traffic to thRead More...