Posted by randfish

Yesterday, I filmed some quick thoughts on Google's Penguin update. You can find the full video on our Google+ page:

In it, I cover a few unique items about Penguin:

• It's (weirdly) not focused on improving search quality
• It appears to affect some of the worst spam (but not all) and some very light forms of spam/manipulation (oddly)
• Not tied to on-page or on-site necessarily, though outlinks may be looked at and several other updates occurred at similar times (making it tough to reverse engineer what might have caused a penalty)
• Appears to affect a disproportionate number of web service industry sites (though that could be correlation, not causation)
• Not yet clear if this a rolling update (though there are signs it may be)
• Left a lot of very strange, "empty" types of results in many of the spammiest verticals/SERPs

I wanted to crosspost about it here so those asking for my opinions about Penguin could check it out. Look forward to some great discussion on G+ (or here in the comments). Oh, and if you haven't encircled SEOmoz on Google+... You totally should! We've got another WB+ video coming out very soon :-)

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Posted by randfish

Yesterday, I filmed some quick thoughts on Google's Penguin update. You can find the full video on our Google+ page:

In it, I cover a few unique items about Penguin:

• It's (weirdly) not focused on improving search quality
• It appears to affect some of the worst spam (but not all) and some very light forms of spam/manipulation (oddly)
• Not tied to on-page or on-site necessarily, though outlinks may be looked at and several other updates occurred at similar times (making it tough to reverse engineer what might have caused a penalty)
• Appears to affect a disproportionate number of web service industry sites (though that could be correlation, not causation)
• Not yet clear if this a rolling update (though there are signs it may be)
• Left a lot of very strange, "empty" types of results in many of the spammiest verticals/SERPs

I wanted to crosspost about it here so those asking for my opinions about Penguin could check it out. Look forward to some great discussion on G+ (or here in the comments). Oh, and if you haven't encircled SEOmoz on Google+... You totally should! We've got another WB+ video coming out very soon :-)

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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