There's a ton of junk floating around on the net and sifting through it all takes up way too much time and energy.  So how do you turn your marketing online into the cream that rises to the top? Be remarkable. Either in product or service or in any way possible. There was a shoe company that got tons of free publicity not because their shoes were remarkable, but because their customer service was second to none. Zappo's publicity tour brought tons of traffic to their site, and got written up all over the place because they encouraged a company culture that put the customer experience above all else. So when you look at your marketing, how are you remarkable?

Do you run marathon's for charity? What sets you above the next guy selling the same widget as you? What makes you different on the world wide web with an audience potential of millions? How do you build a loyal following that will pay for your services based on your quality, your presence, based on you and not on price?

If you're making noise on the web, and attracting attention to your site, and it's boring, or an electronic brochure, you're just wasting time and making it harder for everyone else to rise above the noise. So if you can't be remarkable, if you can't be unique and different, or at least funny and entertaining, pack it up and leave the game for the rest of us to play.