Web 2.0 is a term used to describe the new trends in web design and communication. The original web design contained largely static data. Websites contained information that people usually stumbled upon and read. There were hardly any interactive features to Web 1.0. Web 2.0 is an ever changing system. The user interaction features are very high, and in some cases entire programs and platforms are located right on a website. Many web technology experts believe that the current layout of web design is only the beginning of the new web. The future of Web 2.0 is likely to integrate all parts of a person’s life with his or her Internet connection.

Currently there are six categories included in the Web 2.0 structure. Each of these categories offers something completely different and completely necessary to the new style of Internet browsing.

Users express what’s important on website's. “Poor visual presentation” was given, in a recent poll by Webcopyplus, as the number one reason that 24% of people on the web leave websites. This compares with a similar poll in 2007 in which only 6.6% gave “poor visual presentation” as the number one reason they left a website. Thus, in only two years, there was a 267% reported increase in this issue.

More web users are aware of the effectiveness of a well presented website in relaying what is pertinent and not bogging them down with extraneous information. Specialists should present web content that conveys the important information that web users are looking for.